Monday, January 21, 2008

Day at work and Mobile advertising today in Madrid forum

After an interesting day at work with 3 different business development calls/meetings (meet ZED business development manager, and 11888 team and have a conf call with Turkey where Martin Jaros a former colleague at Vodafone CZ is starting at youth segment marketing director I went together with one of my team guys (Daniel Torres, business and product development,,
to Mobile Monday Madrid, which was focusing on Mobile Advertising, probably the biggest hot thing at least in terms of hype.

Previous events in Madrid or Barcelona of Mobile Monday have not been very good but I really enjoyed this one.

I think there was a good combination of speakers, from operators Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain to international and spanish startups: Philip Gontier, Sales Director EMEA, JumpTap Europe, Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd and Juan Antonio Muñoz, Founder of Unkasoft
Some interesting remarks were:
- traditional advertising is about demographics while mobile advertising is about behaviour (adapting adds based on
- companies on this space will survive in 08-09 but no real money will appear until 2010 (at least)
- Lack of standards and trust is a big show-stopper for both players and consumers
- M-Advertising is about 5-12x more effective so far than internet advertising. There is a combination of novelty plus more effectiveness on the media
- So far games and video have been the more combined advertising/content combinations

By the way we should be speaking at Mobile Monday at some point this first half of the year

You may be wondering what about your financing round? Stay tunned more on that next week

And keep the January 13th morning open if you are around Barcelona 3GSM world congress

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