I have the chance yesterday while staying in Istanbul to attend the Mobile Monday event here in the city (which seems to have taken a new life under the leadership of Natalie Yesilbahar
Link to MoMo Istanbul on Natali Yesilbahar website
(sorry it is all in Turkish although many of the past presentations have been in Turkish
One of the 2 presentations was done by Deniz Tuncalp, head of MVNO at Turkcell.
Link to Deniz Tuncalp Linkedin profile
It was interesting to see him related to MVNO examples beyond the classic Virgin or Nordic ones, and referring to cases of either client of us as Simyo (and the entire wholesale strategy in Germany of E-Plus / KPN) and Mobilking in Poland (who intended to expand to other European countries but it has not found investors to walk with them on this adventure even if their Polish performance has been phenomenal)
What it is clear of myself personally is that although the numbers and the distribution system (basically a huge prepaid dealer network) may be favourable for the development of some successful MVNO the current tax model (15% tax extra on top of the MNO 15% tax for each SIM) and pricing models leaves no room at this moment for an MVNO to make money
On a similar topic but with different regional scope, our colleagues of mmC Group have written a post on possible development of MVNO in Africa, here you have the initial part of the post and a link to the post
Is there an opportunity for a MVNO in Africa?
In the last 3 months, it’s been twice that I have been made this question. As written previously in the post “Want to become an MVNO?”, anyone willing to penetrate the mobile market space can become (theoretically speaking) a virtual operator closing agreements at a technical and regulatory levels to start utilizing the existing networks of incumbent operators.
Anywhere? What about Africa? That is the question. Worldwide, MVNOs have come across as the new breed of operators which are expected to solve all of the problems faced by traditional network operators: Slowing subscriber growth, lack of consumer segmentation, and excess network capacity. However, in Africa, network operators face a different set of problems. Most markets are experiencing pent-up demand, customer segmentation has only started to be a buzz word, and capacity is scarce. So seemingly, there is little need for MVNO in this region, since major network operators have yet to lose their dominant position and “make room” for any operator, let alone a virtual one. Nonetheless, the sheer scale of demand for mobile telephony is a healthy indicator that MVNOs in Africa may not be too far behind.
Read More:
Link Consultant Value Added post
No comments:
Post a Comment