A couple of very good parts:
- Hope is what you must generate. You are the one person responsible for producing it. It can't be delegated.
- Hope is in the soul. It is what motivates people to take positive action in the face of fear.- Be confident of victories. Go into customer sales calls expecting victory. Planning to try but expecting to lose is going to kill hope. This does not mean you toss out realism (yes, you might lose the sale). Rather, it means that you act with a positive attitude as you plan for winning.
Please read the whole article (and some of his other posts) they are really really good
Link to John Nesheim on Hope and startups under money crisis
And his series on managing real startups is also worth your time